Skill · Video
Impact Hook Factory
Five openers for a product ad that move from frame one, keep the product recognisable, and hand off cleanly into the rest of the ad.
When to use
- You make paid or organic short-form ads and need openers.
- Your ads open on a static product shot.
- You want several hook variants to test against each other.
When not to use
- Luxury brands where aggressive motion cheapens the product: use Luxury Slow-Burn Sequences, or one gentle hook only.
- You need the whole ad, not only the opener: use Vertical Ad Machine.
- Long brand films where the first second is not the problem.
Example
User: Stainless steel water bottle, matte black, for gym-goers. TikTok and Reels, 9:16, Kling VIDEO 3.0.
Result (abbreviated): HOOK 4 - fall into frame Prompt: A gym floor at floor level under harsh overhead light. A matte black steel water bottle is already falling from above and lands upright on a rubber mat with a heavy jolt; chalk dust bursts outward. Low static camera that shakes once on impact. The bottle lands logo side to camera, shape unchanged. Sound: a deep thud and a puff of chalk. Stop-power (judgment): 8 - weight and dust read instantly, even muted. Hand-off: the dust settles as a hand grabs the bottle; the next shot follows it up to the lifter's face. TEST FIRST: 4 and 5 - both show the whole product within the first second.
Illustrative example; actual output will differ.
What is inside
The full skill has these sections. The ones marked “in the pack” come with the download.
- When to use on this page
- When not to use on this page
- Inputs to ask for in the pack
- Workflow in the pack
- Rules in the pack
- Output format in the pack
- Example on this page
- Model notes (Oct 2026) in the pack
- Troubleshooting in the pack
- Paste-in version (for chats without skill support) in the pack
Get Impact Hook Factory
The full skill is a SKILL.md folder you install once and reuse: the workflow, the checklist and the answer format written out, with notes for each model. It comes in the Video pack (3 prompts · 24 skills · 1 free), with a QUICKSTART, setup notes in every item and 12 months of updates.
All-Access 39 € vs 7 packs × 12 € = 84 € · less than buying 4 or more packs one by one
Stuck? Email support@meevra.com — we'll help you set it up.